Kapal Api Extra Semangat Campaign

Objective

Positioning Kapal Api Special’s double dose as a simple life hack for extra focus and energy, while reinforcing the brand’s relevance among productive Gen Z and Millennials through customizable coffee intensity.

How we help

We manage on TikTok and achieve 3,100,000++ total views and successfully brought down the CPV to be very efficient at under IDR 32

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